Overview

TrackFlix Live is a live streaming and monetization platform built at TrackIt as a strategic reference product designed to be presented to AWS teams, enabling joint demos, technical discussions, and presales engagements.

Rather than a ready-to-use commercial product, TrackFlix Live was intentionally developed as a showcase platform to demonstrate best practices for launching, operating, and monetizing live events on AWS. It served as a concrete conversation anchor with AWS around real-world use cases, architectural trade-offs, and operational challenges.

As Product Manager, I owned the product end-to-end, from market and user discovery to roadmap definition, delivery, and demo readiness

Product Role & Strategic Objective

The primary goal of TrackFlix Live was to:

• Be used in AWS-facing demos and workshops
• Enable deeper technical and product-level discussions with AWS teams
• Position TrackIt as a credible partner on AWS MediaLive–based live streaming architectures

The product was designed to move conversations beyond theoretical architectures into a working, observable system, making trade-offs and limitations explicit.

This strategic positioning directly influenced product scope, UX depth, and prioritization decisions

Product Discovery

Market & Competitive Analysis

Discovery started with a structured analysis of:

• Existing live streaming platforms and reference architectures
• Possibilities around MediaLive, MediaPackage, and ad insertion

User Research & AWS-Centric Insights

In parallel, I conducted discovery with platform teams and engineers launching live events using AWS MediaLive.

Research inputs

• Direct discussions with users operating live events on AWS
• Feedback from TrackIt’s customer-facing teams
• Analysis of recurring issues during live event launches

Key pain points identified

• Complexity and cognitive load when setting up MediaLive channels
• Limited visibility into live stream health during events
• Difficulty correlating playback issues with infrastructure metrics
• Challenges validating monetization setups under live conditions
• Lack of end-to-end observability across video, ads, and viewer experience

These insights reinforced the need for a product focused on clarity, observability, and operational readiness

Hypotheses & Product Direction

Based on discovery, I defined several core hypotheses:

• A concrete live platform would make AWS discussions more effective than diagrams or slide decks.
• Demonstrating MediaLive in a real operational context would resonate more with AWS teams and customers.
• Exposing metrics, dashboards, and failure scenarios would build credibility and trust.

Prioritization focused on features that supported discussion, explanation, and demonstration, rather than mass usability

Product Delivery

Roadmap Definition

I defined a roadmap aligned with AWS demo and presales use cases:

• Coverage of common live event scenarios built on AWS MediaLive
• Clear visualization of live QoE and infrastructure metrics
• Demonstrable monetization workflows compatible with live content

The roadmap intentionally avoided product over-polish, favoring flexibility and explainability

Execution & Cross-Functional Collaboration

I worked closely with:

• Engineering teams on live streaming pipelines, player behavior, and analytics
• AWS-focused solution architects and presales teams
• Internal stakeholders preparing demos and workshops

Key responsibilities:

• Writing concise PRDs tailored to demo and discussion use cases
• Aligning delivery timelines with AWS meetings, demo sessions and NAB 2025
• Ensuring product behavior was predictable and easy to explain
• Preparing demo narratives highlighting trade-offs and design decisions

Operational Focus

Even as a showcase product, TrackFlix Live was built with production-level discipline

• Implemented dashboards to monitor live events in real time
• Modeled degradation and failure scenarios
• Ensured data consistency across MediaLive, playback, and analytics layers

This allowed the product to support deep technical discussions rather than surface-level demos.

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